Rolex Watch Financing

Finance the purchase of your next Rolex Daytona, Datejust, GMT-Master 2, Oyster Perpetual, Submariner, Day-Date or Sky-Dweller. You can finance both the purchase and your existing Rolex watch collection. Read additional information in the “Financing” and “Collectors Loan” sections.

Rolex financing process

Pay for your next Rolex in 12 to 60 months up to a purchase price of CHF 250'000. You make the monthly payments from your regular income. At the same time, you protect yourself against (retail) price inflation by fixing the purchase price today. In the past, luxury brands have increased the retail prices of watches once or twice a year.

Yourasset acts as the payment enabler, while customers pay fixed monthly installments to our banking partner.

Customers enter their information securely via the Yourasset platform and create their personal login account to track the entire transaction from start to finish until they receive their new watch.

For more information on financing a Rolex, please also read our Blog post

Interest costs are tax deductible

Did you know that you can deduct the interest costs from your taxable income when you finance your watch?

Every customer in Switzerland benefits from this tax deduction. The higher your marginal tax rate is, the more you benefit.

For example, an interest rate of 6.9% is reduced to 4.7% if your marginal tax rate is 33%. You only pay interest on the outstanding financing amount.

For a Rolex worth CHF 10'000, as shown in the chart on the right or below, the total interest costs over four years are around CHF 955 – that is CHF 239 per year or CHF 20 per month in this example.

About Rolex

Rolex is the leading brand in Swiss luxury watches with iconic models such as the Datejust, Submariner, GMT-Master 2, Daytona, Day-Date, Oyster Perpetual, Sea-Dweller. Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905 when it was founded by Hans Wilsdorf in London, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism.

More about Rolex

Finance your next Rolex

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Rolex watches offered with 0% financing are more expensive

The 0% financing payment option has become increasingly popular in recent years. Sometimes it is even offered for pre-owned Rolex watches. Be careful with such offers. At first glance, it may seem like a good deal, but the additional costs are hidden in the inflated purchase price.

We describe 0% financing in more detail in our blog article and recommend that customers read it in advance.
The actual cost of 0% financing is around 15-20% and can even be higher, depending on whether the dealer offering the Rolex owns the watch or is acting as an intermediary. As you can see in the image, the cost of 0% financing is added to the fair market price of the watch.

In the end, you pay a higher price for the watch. In this example, the purchase price for the Rolex Submariner with 0% financing is CHF 14'500, but without financing it is only CHF 11'000. Even with a transparent regulated financing solution the total cost including interest expenses is lower.

The new Rolex Land-Dweller

Reinventing the present lays the foundation for the future. With its new 7135 caliber, visible through the sapphire crystal case back, and unique design, the Oyster Perpetual Land-Dweller, unveiled at Watches and Wonders 2025, is a true milestone in the history of Rolex watches. Available in 36 mm and 40 mm in stainless steel (reference 127334), platinum, and rose gold.

This timepiece is the result of more than seven years of development and has led to 32 patent applications, 18 of which are exclusive to this model. Its high-frequency 5-hertz movement is equipped with a revolutionary escapement. The integrated bracelet, which blends harmoniously with the case, marks an important aesthetic evolution.

In keeping with the spirit of the times, the aesthetics of the Land-Dweller reinterprets the style of watches with integrated bracelets. First introduced in 1969 with the Rolex Quartz and in 1974 with a Datejust featuring a mechanical self-winding movement, this design is characterized by a flowing, continuous line between the case and bracelet. Roger Federer was first seen with the Land-Dweller on his wrist.