El Primero

Finance your Zenith with Yourasset. You purchase the watch directly from one of our partner merchants.

A world leader in high-quality products, LVMH Moët Hennessy – Louis Vuitton possesses a unique portfolio of over 60 prestigious brands. Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now. Iconic models include the Pilot, Defy, Chronomaster, Elite.