Universal Genève

Le Couturier de la Montre. Since the 1960s, the slogan meaning “the watch couturier” has defined Universal Genève, capturing its essence of refined craftsmanship, understated elegance, and effortless sophistication. 

A NEW CHAPTER: Despite a period of dormancy lasting nearly four decades, Universal Genève gains revered status among vintage watch collectors. In 2023, the brand is acquired by private-investment firms Partners Group and CVC Capital Partners. Alfred Gantner, co-founder of Partners Group, tells the press, “Universal Genève is renowned for its in-house movements and mythical models. Watch enthusiasts have long dreamed of its permanent return.”