Datejust 36

Released in 1945, the Datejust is Rolex’s longest standing collection and was created to commemorate the company's 40th anniversary. Unlike other Rolex watches, the Datejust was not designed for a specific activity or environment and simply exists as a smart, reliable timepiece. Pioneering for its time, the Datejust was the first self-winding watch to feature a date display window and also the first Rolex watch to use the Jubilee bracelet design. Combined with the tried and true Oyster case, the Datejust is both understated and elegant and looks at home in both casual and formal settings. The watch is also available in a variety of dial designs, case sizes and metals making it the most versatile series in the Rolex collection.

Finance your Rolex with Yourasset. You purchase the watch directly from one of our partner merchants.

Rolex is the leading brand in Swiss luxury watches with iconic models such as the Datejust, Submariner, GMT-Master 2, Daytona, Day-Date, Oyster Perpetual, Sea-Dweller. Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905 when it was founded by Hans Wilsdorf in London, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. An independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches. Rolex is privately owned by the Hans Wilsdorf Foundation since 1945 and situated in Geneva. In August 2023 Rolex acquired its largest retailer Bucherer and now owns a direct distribution channel besides it global retail partnerships.