Datejust 36

The Rolex Datejust ref. 1601, a distinguished model in the Rolex lineage, is well-known for its classic design elements including a non-quickset caliber, pie-pan dial, and a fluted bezel in gold. Introduced in 1959, the ref. 1601 builds on the legacy of the Datejust, which first debuted in 1945. Initially launched as the reference 4467, Rolex contemplated various names before ultimately settling on the timeless "Datejust." This name appeared on dials starting in 1953.

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Rolex is the leading brand in Swiss luxury watches with iconic models such as the Datejust, Submariner, GMT-Master 2, Daytona, Day-Date, Oyster Perpetual, Sea-Dweller. Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905 when it was founded by Hans Wilsdorf in London, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. An independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches. Rolex is privately owned by the Hans Wilsdorf Foundation since 1945 and situated in Geneva. In August 2023 Rolex acquired its largest retailer Bucherer and now owns a direct distribution channel besides it global retail partnerships.