Day-Date 36

Launched in 1956, the Day-Date was the first watch to simultaneously display the day of the week and the date in separate windows on the dial. Rolex has never concealed its association with influential personalities, including many heads of state, earning this model the nickname “President”.

Reference 18296, produced from 1989 onwards, is one of the most prestigious variations of the Day-Date, made exclusively in platinum. With a diameter of 36 mm, it is distinguished by its diamond-set lugs - a detail that further accentuates its luxurious and exclusive character, and contrasts with the simplicity of the smooth bezel. This reference is equipped with the calibre 3155. This automatic movement incorporates the rapid day and date change function via the crown, a major evolution in terms of ease of use. It offers a power reserve of around 48 hours and is chronometer-certified.

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Rolex is the leading brand in Swiss luxury watches with iconic models such as the Datejust, Submariner, GMT-Master 2, Daytona, Day-Date, Oyster Perpetual, Sea-Dweller. Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905 when it was founded by Hans Wilsdorf in London, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. An independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches. Rolex is privately owned by the Hans Wilsdorf Foundation since 1945 and situated in Geneva. In August 2023 Rolex acquired its largest retailer Bucherer and now owns a direct distribution channel besides it global retail partnerships.