Day-Date 40

Launched at BaselWorld 2015, the Day-Date 40 represents a new chapter in the history of one of Rolex' most iconic models. It is powered by the highly innovative (14 patents!) caliber 3255. The present model, reference 228206, has a platinum case and a baguette diamond-set bezel. It is fitted with a President-style bracelet and a diamond-paved dial with baguette-cut diamond & sapphire hour markers.

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Rolex is the leading brand in Swiss luxury watches with iconic models such as the Datejust, Submariner, GMT-Master 2, Daytona, Day-Date, Oyster Perpetual, Sea-Dweller. Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905 when it was founded by Hans Wilsdorf in London, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. An independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches. Rolex is privately owned by the Hans Wilsdorf Foundation since 1945 and situated in Geneva. In August 2023 Rolex acquired its largest retailer Bucherer and now owns a direct distribution channel besides it global retail partnerships.