Laurent Ferrier offers alternatives to all devotees of classic mechanical watchmaking. The brand develops movements crafted in harmony with the finest traditions, while enriching them with high-performing and genuinely innovative technical attributes. Designed for devotees of pure values, it revives and updates horological fundamentals – a renewal of origins that positions Laurent Ferrier as a well-respected member of the exclusive circle of mechanical Haute Horlogerie. In 2008, Laurent Ferrier founded a watch brand dedicated to traditional fine watchmaking. He set himself the challenge of developing totally innovative movements driven by a completely independent approach. The calibres are all designed, assembled and adjusted within the Geneva workshops, in accordance with classical aesthetic yet mechanically avant-garde values.