The decision to discontinue the brand Carl F. Bucherer was made in 2025 by Rolex after the acquisition of Bucherer by Rolex in 2023. Carl F. Bucherer was known for crafting watches since 1888 and is internationally renowned for its quality, innovation, and pioneering spirit. The brand’s watches continue to evolve, combining contemporary style and cutting-edge materials with the utmost precision and outstanding functionality.
Every CFB timepiece is conceptualized, developed, and hand-assembled at CFB’s production facilities in Switzerland, with many watches powered by CFB’s own movements, all designed and built entirely in-house. The brand is also the market leader in peripheral technology, having patented not only a peripheral winding system, but also a floating tourbillon in a peripherally supported cage and a peripherally guided minute repeater regulator.
