Datejust 36

In 1945 Rolex created the flagship Datejust to mark the company’s 40th anniversary. This model was the world’s first self-winding wristwatch with a date indication. With the Datejust, Rolex also introduced the iconic 5-piece jubilee bracelet, first in solid gold and later in bicolor and stainless steel. On the tenth anniversary of the Datejust in 1955, the magnifying ‘cyclops lens’ was introduced on the Datejust. Ref. 162xx The Datejust 162xx references were introduced in the late 1980s. This fourth generation of Datejusts was the first to see the introduction of a sturdy and scratch-resistant sapphire crystal. These models also incorporated the new caliber 3135 automatic movement.

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Rolex is the leading brand in Swiss luxury watches with iconic models such as the Datejust, Submariner, GMT-Master 2, Daytona, Day-Date, Oyster Perpetual, Sea-Dweller. Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905 when it was founded by Hans Wilsdorf in London, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. An independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches. Rolex is privately owned by the Hans Wilsdorf Foundation since 1945 and situated in Geneva. In August 2023 Rolex acquired its largest retailer Bucherer and now owns a direct distribution channel besides it global retail partnerships.