Day-Date 40

Introduced at BaselWorld 2015, the Day-Date 40 leads in a new era in the history of this Rolex icon. Its case is bigger than the classic DD yet not as large as the Day-Date II. It is powered by the highly innovative caliber 3255. The present example has a white gold case and bracelet; with the 'anniversary' green dial, it is believed to have been introduced in '16.

Finance your Rolex with Yourasset. You purchase the watch directly from one of our partner merchants.

Rolex is the leading brand in Swiss luxury watches with iconic models such as the Datejust, Submariner, GMT-Master 2, Daytona, Day-Date, Oyster Perpetual, Sea-Dweller. Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905 when it was founded by Hans Wilsdorf in London, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. An independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches. Rolex is privately owned by the Hans Wilsdorf Foundation since 1945 and situated in Geneva. In August 2023 Rolex acquired its largest retailer Bucherer and now owns a direct distribution channel besides it global retail partnerships.