LAB 02

Founded in 1955 and established at La Chaux-de-Fonds, Switzerland, Corum takes pride in perpetuating the time-honored values and expertise of Fine Watchmaking to position itself at the forefront of the industry. The Swiss luxury watch brand pursues the path traced by the founders, more loyal than ever to the iconic collections, while enriching them with a powerful modern touch bearing the hallmark of innovation and technical breakthroughs. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time. Corum is back under Swiss ownership after the watchmaker’s sales director Haso Mehmedovic, backed by a consortium of Swiss investors, bought the business from Hong Kong-based Citychamp Watch & Jewellery Group Limited, which has owned the company since 2013. Mehmedovic is promising a reboot for the brand in 2026 but with a focus on its historic archive.