Luminor 1950

The Panerai Luminor 1950 has a 'Carbotech' case with titanium case back. Inside ticks the caliber P.9010, a self-winding movement with small seconds, date, and a 72-hour power reserve. The dial is Black.

Panerai was founded in 1860 in Florence, where Giovanni Panerai, a businessman, craftsman and innovator, opened the city's first watchmaker's shop in 1860. For years, it supplied the Italian Navy with high-precision watches for the special diving units. 

The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity and heritage.

Panerai is a high-end status sports brand that operates in a niche segment, fully exploiting its values of belonging that allow Panerai owners to feel “ part of an exclusive Club.”