Datejust 31

Rolex Datejust 31 Ref. 68279 embodies the discreet and timeless elegance of the Datejust collection. With its 31 mm 18-carat white gold case, fluted bezel, and President bracelet, it combines refinement, comfort, and prestige in a more compact format, ideal for a slender wrist. Introduced in 1989, the Ref. 68279 is part of the modern Datejust line, while retaining the essence of the model launched in 1945. Automatic caliber 2135, certified as an Official Chronometer (COSC). This caliber, derived from the legendary 3035.

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Rolex is the leading brand in Swiss luxury watches with iconic models such as the Datejust, Submariner, GMT-Master 2, Daytona, Day-Date, Oyster Perpetual, Sea-Dweller. Rolex enjoys an unrivalled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905 when it was founded by Hans Wilsdorf in London, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. Its watches have accompanied explorers and achievers around the world, from the top of the highest mountains to the deepest reaches of the ocean. An independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches. Rolex is privately owned by the Hans Wilsdorf Foundation since 1945 and situated in Geneva. In August 2023 Rolex acquired its largest retailer Bucherer and now owns a direct distribution channel besides it global retail partnerships.